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The following are recent news articles and press releases on Just-In Time Publishing and Saving Your Way to Success. "Ertelt Driven to Succeed," The Forum December 2003 On the Brink: Ertelt driven to succeed By Heather Leinen The Forum - 12/29/2003 Most high school students worry about school dances and unfair teachers. Justin Ertelt worried about the environment. As a junior at Shanley High School in Fargo, Ertelt, now 25, helped collect and recycle more than 30,000 used oil and fuel filters from area truck stops and repair shops, separating and sorting them by hand. Although he claims the project was “a money-making opportunity,” the experience meant much more than a paycheck because it started Ertelt down the road to reducing, reusing and recycling. Ertelt has served as the junior chairman for the North Dakota Recyclers’ Association since its inception in 1995. In July, he published Saving Your Way to Success, a common-sense approach to saving money. The book, which has sold approximately 500 copies, was published by Ertelt’s company, Just-In Time Publishing. Ertelt’s motivation for writing the book was simple. “There’s a need for a book like this, written by a young person that a young reader can relate to,” he said. Ertelt has worked as a journeyman sprinkler fitter for Advanced Fire Protection for more than five years, installing fire sprinkler systems for new and remodeled buildings. In 1999, he placed third in the American Fire Sprinklers Association Inc. national apprentice competition, winning a local, statewide and regional competition along the way. Ertelt’s boss, Bruce Hall, said everyone was confident he would represent North Dakota well against 7,000 nationwide competitors. “Justin is a sharp kid,” Hall said. “It didn’t surprise me that he made it so far. He is very responsible, very intelligent, very much a go-getter.” Ertelt’s mother, Joan, believes that growing up in North Dakota helped mold Ertelt into the person he is. “Young people growing up in big cities don’t have the advantages they have in North Dakota,” she said. “When you live in a small community, you learn to work hard, but it pays off.” Ertelt agreed. “North Dakotans have that hard-working, dedicated drive,” he said. “I came from a farm family, also, and that taught me that you won’t get far in life if you’re not willing to work hard.” Joan said that not only is she proud of her son in a parental way, she thinks he is a great example for young people considering leaving North Dakota. “There are benefits in North Dakota for an honest, hard-working person,” she said. “There are reasons to stay. You can be a success. I think (Justin) shows that.” Ertelt is content to stay with Advanced Fire, but admits he has big goals for the future. “I’d like to see myself running my own successful business someday,” he said. He said publishing another book is also an idea he is considering. Either way, he is adamant about staying in North Dakota, the state he claims helped make him who he is. "The Little Things Do Add Up" Publishers Marketing Association Newsletter, September 2004 Company Profile: Just-In Time Publishing By Justin P. Ertelt Span Connection September, 2004 I had big dreams when I decided to become a self-published author. I was convinced my book, Saving Your Way to Success, was destined to be a national best seller. I was certain sales would begin immediately. All I had to do was wait patiently as thousands of orders poured into my mailbox. And then reality hit me. There is more to selling a book than just writing a book. In 2001, I published Saving Your Way to Success with a specific goal of using my book to reach out to other young adults and students and help them onto the right financial road in life. Learning how to control finances and save 10% of your income is a huge step to financial success. Too many people erroneously either spend to save money or save money to ultimately spend the money. They are not saving money for the value of accumulating money and wealth. The lack of financial skills and savings in teenagers, young adults and young families is dangerously staggering, and I had a book that could help. The problem was, I quickly became too focused on trying to sell thousands of books. I was no longer genuinely trying to help other young adults, I was only trying to sell copies of my book. The endless dreams of become a best seller and the ignorance of not marketing and promoting Saving Your Way to Success only produced a sense of defeat. I was distracting myself from helping individuals who could benefit from reading and implementing the principles of Saving Your Way to Success. I shifted direction. I developed a business plan, including a marketing and promotional plan, I republished Saving Your Way to Success in 2003 and I went to work. I started generating exposure and sales. I motivated myself not to sell books to students and young adults, but to present the fact—saving is the key to financial success. I may not have reached the 1 millionth copy sold, but because of my new motive, I continue to reach my publishing goals. As I continue in my promotional and sales efforts, I have started to see a ripple effect not just in sales, but also through my efforts of helping others realize the importance of learning and teaching financial skills early in life. It is the received e-mails stating how my book has helped them or their children/grandchildren, or an order with an attached note explaining how she hopes my book as a gift will help those graduating high school. It is the mother and young son who stop for a moment at my book signing table allowing me to impress upon the young son the importance of saving money. These are the intents of my efforts, and an added plus is I get to sell copies of Saving Your Way to Success. As I continue to grow in my publishing experience, I realize it is not just how many books I have sold, but how many people I have helped, and it has reminded me why I decided to write Saving Your Way to Success—to help other young adults. There is more to book publishing than calculating book sales and profit/losses. Calculating whether your book has helped others may add up to more veritable satisfactions than calculating book sales. |
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